About Misfit Fishing Co.

Misfit Fishing Company is made up of three buddies trying to change the fishing landscape.

There's too many of the same cookie-cutter lures and apparel out there.

Our name says it all. We are Misfits. Dedicated to changing the industry through high-quality, handcrafted lures made in the USA.

We also offer some of the coolest looking apparel you'll see on the water.

So send your other lures back to the big box store, take your shirts and hats back to Unoriginal, Inc. There's a new leader in town and it's name is Misfit Fishing Co.